Your Guide to Up and Running This isn't a normal store You: What’s the best shoe?U&R Employee: Answer this first, what’s the best restaurant?You: Oh, that’s [insert your favorite restaurant] !U&R Employee: Really? You didn’t ask me about my preferences, or dietary restrictions, or anything at all. We won’t really talk to you like that, but you get the idea. The Right ShoesWe don't know the "best" shoe, but we do know which shoes have the potential to become YOUR best shoe. The Right PeopleWe're not pushy salespeople - we're barely even "professional". We just love running and want you to help you.