About us

About us.

Founded in 2007 by Chris Rowley. Everyday since then we’ve helped people find their way in the world of running.

Chris Rowley


In business since January 2007. Resident of El Paso since 1988. Very fond of running and putting on races.
Has completed over 50 Marathons, including the Boston Marathon.
Also completed two 50 mile races and one 100 miler.
Father of five wonderful children.

Mike Coulter


Special interests include trail running and music. Serve as a worship leader at Coronado Baptist Church.

Jorge Felix

Team member/ web Developer

Friendly neighborhood computer nerd. I can’t fix your laptop but how about a website? I made the one you’re looking at!

I love half-marathons, long road trips, collecting CD’s, and my 5 dogs.

Javi Napoles

Team Member

Artist/ Educator
I like painting, cooking  and running all over the borderland of Juarez/ El Paso. 
Favorite shoe: Brooks Transcend

Ashley Ludden

Team Member

I am absolutely obsessed with Popeyes chicken, I eat it every day.

5 piece spicy chicken tenders combo with red beans and rice. Buffalo sauce. Large Hawaiian Punch.

Bring Ashley Popeyes for a 10% discount.

Aaron Carrillo

Team member

Utep, Major-political science
Idk I’m boring

I enjoy breaking my Apple Watch

Up and Running Logo

Brian Rowley

Team Member

Bio coming soon.



Very chill guy, mostly just stands by the entrance.